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Friday, 14 April 2017

Target Audience

Target Audience Profile

Age: 15-25
Gender: Our film can appeal to both genders because even though stereotypically males, our survey showed that the majority of females picked horror as their preferred genre.
Interests: Horror, supernatural creatures/objects, fear of the unknown and thrills.
 
The usual age for someone watching a horror movie is between 15 and 25, which is the age group we chose for our film Retention. From our research we concluded that people in this particular age group are at key stages of their development and have a want to try new things. This age group typically seeks thrills and horror movies give this thrill and can excite the younger audiences are lot easier than the older. The younger audiences are less likely to be put off a film judging by its violence or unnatural images which makes them perfect for our target audience.
 

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